An edition of Marketing Management
(2016)
Marketing Management
Global Edition; 15e
by Philip Kotler and Kevin Lane Keller
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For undergraduate and graduate courses in marketing management.
The gold standard for today’s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
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Previews available in: English
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| Edition | Availability |
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1
Marketing Management
2016, Pearson Education
in English
- Global Edition; 15e
1292092629 9781292092621
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