{"title": "Marketing Management", "subjects": ["Marketing, management", "Marketing", "Management", "Textbooks"], "key": "/works/OL17371073W", "authors": [{"author": {"key": "/authors/OL216799A"}, "type": {"key": "/type/author_role"}}, {"author": {"key": "/authors/OL391962A"}, "type": {"key": "/type/author_role"}}], "type": {"key": "/type/work"}, "covers": [14426392, 12387449], "description": "For undergraduate and graduate courses in marketing management.\r\n\r\nThe gold standard for today\u2019s marketing management student.\r\n\r\nStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.\r\n\r\nThe world of marketing is changing everyday\u2013and in order for students to have a competitive edge, they need a textbook that reflects the best of today\u2019s marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today\u2019s marketing theory and practice.", "latest_revision": 9, "revision": 9, "created": {"type": "/type/datetime", "value": "2016-09-30T06:44:50.660074"}, "last_modified": {"type": "/type/datetime", "value": "2024-01-02T19:49:47.367299"}}