{"description": {"type": "/type/text", "value": "\"The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: it\u2019s here; it\u2019s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? \u201cChoose the former,\u201d writes Rushkoff, \u201cand you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.\u201d In ten chapters, composed of ten \u201ccommands\u201d accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.\r\n\r\nIn this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital age\u2013\u2013and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.\" - http://www.orbooks.com/our-books/program/"}, "links": [{"url": "http://www.orbooks.com/our-books/program/", "type": {"key": "/type/link"}, "title": "OR Books page (Book or ePub available)"}, {"url": "http://www.orbooks.com/catalog/program/", "type": {"key": "/type/link"}, "title": "book page on publisher site"}], "title": "Program or be Programmed", "subjects": ["web", "media", "new media", "communication", "society", "civilization", "Internet", "Social aspects", "Digital communications", "Information technology", "Digital media", "Computer Science", "programming", "Computer programming", "Technology", "Computers and civilization", "Technology, social aspects", "Social sciences", "General"], "key": "/works/OL15400392W", "authors": [{"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL21774A"}}], "excerpts": [{"excerpt": "When human beings acquired language, we learned not just how to listen but how to speak. When we gained literacy, we learned not just how to read but how to write. And as we move into an increasingly digital reality, we must learn not just how to use programs but how to make them.", "author": {"key": "/people/george08"}}], "type": {"key": "/type/work"}, "covers": [6992180, 13629870], "latest_revision": 10, "revision": 10, "created": {"type": "/type/datetime", "value": "2010-10-11T21:10:37.797550"}, "last_modified": {"type": "/type/datetime", "value": "2024-06-05T19:36:38.218311"}}